The USTOA Annual Conference & Marketplace 2026 takes place November 30-December 4, 2026 at the San Francisco Marriott Marquis in San Francisco, California. Organized by the United States Tour Operators Association, this event brings together tour operators, suppliers, and industry partners for business appointments, educational sessions, and networking.
The conference provides USTOA members and suppliers with opportunities to discuss industry trends, establish new partnerships, and conduct business through pre-scheduled appointments. The marketplace format allows for efficient meetings between tour operators and destination representatives, hotels, and other suppliers.
USTOA's annual conference serves as a crucial end-of-year gathering where tour operators finalize programs for the coming year and establish relationships with new suppliers. The event's timing allows operators to review the year's performance and plan strategies for the following year.