HSMAI Commercial Strategy Conference 2026: San Antonio Preview
The Hospitality Sales and Marketing Association International (HSMAI) will host its 25th annual Commercial Strategy Conference at the Henry B. Gonzales Convention Center in San Antonio, Texas, from June 15-18, 2026.
Event Overview
Conference Dates & Location
- Main Conference: June 16-17, 2026
- Pre-Conference Workshops: June 15, 2026
- Post-Conference Roundtables: June 18, 2026
- Venue: Henry B. Gonzales Convention Center, San Antonio, TX
What to Expect
Commercial Strategy Focus
HSMAI's Commercial Strategy Conference reflects the convergence of:
- Marketing
- Revenue optimization
- Sales
- Distribution
These disciplines are evolving into new commercial strategy organizations inside many hotel companies. The conference equips professionals with skills, knowledge, and strategic vision to navigate the hotel commercial landscape while driving profit throughout the customer journey.
Conference Schedule
Monday, June 15, 2026: Pre-Event Day
Executive Roundtables (by invitation, 11:30am-6:00pm)
- Digital Marketing Executives – Brands
- Digital Marketing Executives – Hotel Management Companies
- Sales Executives – Brands
- Sales Executives – Hotel Management Companies
Additional Programming:
- Contact Center Roundtable (1:00-4:00pm)
- Rising Leader Councils Joint Meeting (1:00-4:00pm)
- Partner Insights Workshops (1:30-4:30pm)
- Emerging Leaders Reception (4:30-6:00pm)
Tuesday, June 16, 2026: Day 1
- 8:00-9:00am: Partner Showcase & Breakfast
- 9:00am-6:30pm: Keynotes, Breakout Sessions, Partner Showcase & Reception
Wednesday, June 17, 2026: Day 2
- 8:30-9:30am: Partner Showcase & Breakfast
- 9:30am-5:00pm: Keynotes, Breakout Sessions, Partner Showcase & Reception
- 12:00-3:00pm: Hotel Commercial Strategy Executive Roundtable (by invitation)
Thursday, June 18, 2026: Post-Event Roundtables
Executive Roundtables (by invitation, 8:30am-2:00pm)
- Revenue Optimization Executives – Brands
- Revenue Optimization Executives – Hotel Management Companies
- Distribution Executives
- Ownership Commercial Executives
Why Attend?
For Commercial Leaders
The conference is designed for professionals and executives leading:
- Revenue management teams
- Marketing departments
- Sales organizations
- Distribution strategies
- Integrated commercial strategy functions
Educational Value
With 25 years of industry leadership, HSMAI conferences provide:
- Cutting-edge education from industry experts
- Strategic insights for commercial strategy
- Networking with hospitality leaders
- Inspiration from innovative case studies
Partner Showcase
Explore the latest technology, solutions, and services from leading hospitality vendors and partners throughout the conference.
Registration Information
Included with Conference Registration:
- Access to all keynotes and breakout sessions
- Partner Insights Workshops
- Contact Center Roundtable (pre-registration required)
- Daily breakfast and networking receptions
- Partner Showcase access
By Invitation Only:
- Executive Roundtables for senior leaders from brands and management companies
- Hotel Commercial Strategy Executive Roundtable
About HSMAI
For 25 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences. The organization leads the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.
The Commercial Strategy Conference represents the evolution of HSMAI's legacy conferences, now unified to address the integrated nature of modern hotel commercial organizations.
San Antonio: The Perfect Host City
The Henry B. Gonzales Convention Center provides a world-class venue in the heart of downtown San Antonio, offering:
- State-of-the-art meeting facilities
- Proximity to River Walk attractions
- Excellent hotel accommodations
- Vibrant dining and entertainment options
Looking Ahead
As the hospitality industry continues to evolve, the Commercial Strategy Conference provides a critical forum for leaders to:
- Share best practices
- Learn from industry pioneers
- Network with peers
- Discover innovative solutions
- Shape the future of hotel commercial strategy
Stay Informed
For the latest updates, session announcements, and speaker reveals, visit commercial.hsmai.org
Registration details and additional program information will be announced in early 2026.
