Booking Holdings (NASDAQ: BKNG) reported second-quarter results showing continued market leadership with 12% year-over-year revenue growth to $5.2 billion. Shares rose 4.2% to $3,420, near all-time highs.
The company's flagship Booking.com brand drove 65% of total revenue, with room nights booked increasing 14% globally. Alternative accommodations, including vacation rentals and boutique properties, grew 28% and now represent 35% of Booking.com's room nights.
'We're seeing travelers increasingly seeking diverse accommodation options,' said Glenn Fogel, Booking Holdings CEO. 'Our platform's breadth of inventory positions us to capture this evolving demand.'
The company invested heavily in AI-powered travel planning tools, which drove a 20% increase in conversion rates. International markets showed particular strength, with Asia-Pacific bookings up 25%. Analysts maintained positive outlooks, with Morgan Stanley reiterating an Overweight rating.