A hotel needs business in February.

What does the commercial team usually do?

Launch a promotion.

Call travel advisors.

Increase paid media.

Offer a fourth night free.

Push an OTA campaign.

Perhaps attend another travel trade show.

All of those tactics have a place.

But what if the better question were:

Who already has an audience we want and what could w...]]> Fri, 28 Aug 2026 12:09:09 GMT 2026-08-28T12:09:09.983Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/best-hotel-travel-trade-shows-2027 https://base44-dispatcher-production.base44.workers.dev/article/best-hotel-travel-trade-shows-2027 The Hotelier’s Guide to the Best Travel Trade Shows in 2027

Every year, hotel sales teams face the same budgeting exercise.

FITUR? ITB? Virtuoso? ILTM? IMEX? WTM? IBTM?

Consumer shows?

Travel advisor conferences?

Investment forums?

And eventually someone asks:

Do we really need to attend all of them?

The answer is no.

But attending the right trade shows can influence millions of dollars in future hotel r...]]> Thu, 20 Aug 2026 16:17:17 GMT 2026-08-20T16:17:17.980Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/resort-sales-trade-shows-2026-2027 https://base44-dispatcher-production.base44.workers.dev/article/resort-sales-trade-shows-2026-2027 The Resort Sales Trade Shows You Cannot Miss in 2026–2027

A successful resort sales strategy is built through more than presentations, appointments and polished collateral. It grows through relationships.

The conversation over coffee with a travel advisor, the introduction to a new tour operator, the meeting planner who remembers how a resort made them feel and the journalist who discovers a story worth sharing can all become the beginning of lasting business. Tue, 21 Jul 2026 00:43:17 GMT 2026-07-21T00:43:17.432Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/regional-hospitality-trade-shows-restaurants https://base44-dispatcher-production.base44.workers.dev/article/regional-hospitality-trade-shows-restaurants Why Regional Hospitality Trade Shows Are Driving the Future of the Restaurant Industry

Innovation has always been at the heart of hospitality. Every year, thousands of restaurant owners, hotel operators, chefs, suppliers, technology providers, and hospitality leaders gather at trade shows around the world to discover the ideas shaping the future of food, beverage, and guest experiences.

As regional hospitality markets continue to expand, industry events are beco...]]> Sat, 18 Jul 2026 20:10:40 GMT 2026-07-18T20:10:40.780Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/independent-newsletters-are-rewriting-the-rules-of-publishing https://base44-dispatcher-production.base44.workers.dev/article/independent-newsletters-are-rewriting-the-rules-of-publishing Independent Newsletters Are Rewriting the Rules of Publishing

As creator-led journalism accelerates, platforms, personalities, and direct reader relationships are reshaping how stories are told—and monetized.

The past few years have marked a decisive shift in media: journalists are increasingly stepping outside traditional newsrooms to build independent, personality-driven publications. What began as a side project for many has evo...]]> Mon, 26 Jan 2026 21:53:36 GMT 2026-01-26T21:53:36.130Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/hsmai-2026-digital-pr-strategies https://base44-dispatcher-production.base44.workers.dev/article/hsmai-2026-digital-pr-strategies Wed, 17 Dec 2025 09:00:00 GMT 2025-12-17T09:00:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/incentive-live-2026-las-vegas https://base44-dispatcher-production.base44.workers.dev/article/incentive-live-2026-las-vegas Fri, 12 Dec 2025 22:00:00 GMT 2025-12-12T22:00:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/ustoa-annual-conference-2026-san-francisco https://base44-dispatcher-production.base44.workers.dev/article/ustoa-annual-conference-2026-san-francisco Fri, 12 Dec 2025 21:30:00 GMT 2025-12-12T21:30:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/site-classic-2026-puerto-rico-incentive-travel https://base44-dispatcher-production.base44.workers.dev/article/site-classic-2026-puerto-rico-incentive-travel Fri, 12 Dec 2025 20:00:00 GMT 2025-12-12T20:00:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/iltm-north-america-2026-luxury-travel-bahamas https://base44-dispatcher-production.base44.workers.dev/article/iltm-north-america-2026-luxury-travel-bahamas Fri, 12 Dec 2025 19:30:00 GMT 2025-12-12T19:30:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/wtm-london-2026-world-travel-market https://base44-dispatcher-production.base44.workers.dev/article/wtm-london-2026-world-travel-market Fri, 12 Dec 2025 19:00:00 GMT 2025-12-12T19:00:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/imex-frankfurt-2026-meetings-events-exhibition https://base44-dispatcher-production.base44.workers.dev/article/imex-frankfurt-2026-meetings-events-exhibition Fri, 12 Dec 2025 18:30:00 GMT 2025-12-12T18:30:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/boutique-hotel-conference-expansion-september-2025 https://base44-dispatcher-production.base44.workers.dev/article/boutique-hotel-conference-expansion-september-2025 Sat, 27 Sep 2025 10:00:00 GMT 2025-09-27T10:00:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/restaurant-investment-forum-september-2025 https://base44-dispatcher-production.base44.workers.dev/article/restaurant-investment-forum-september-2025 Thu, 25 Sep 2025 09:30:00 GMT 2025-09-25T09:30:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original. https://base44-dispatcher-production.base44.workers.dev/article/lomas-hospitality-law2025-el-dorado-royale https://base44-dispatcher-production.base44.workers.dev/article/lomas-hospitality-law2025-el-dorado-royale Wed, 15 Jan 2025 10:00:00 GMT 2025-01-15T10:00:00.000Z This article may be republished with credit to FerrConn Hospitality Insider and a link to the original.